Thanksgiving. Black Friday. Cyber Monday. Now we have #GivingTuesday. #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. This year #GivingTuesday is on December 3 and we would love you to help us show how coffee farmers can change the world!
What is it that makes specialty coffee so special? We know it’s much better quality than commercial-grade beans, but why? Is it picked off the tree, already loaded with those unique and flavorful characteristics we love?
If only it were that easy!
There’s a significant amount of detailed work that goes into producing a high-quality micro-lot specialty coffee. Everything from fertilizers to the amount of shade, and from the altitude to the variety of crops that are planted within the micro-lots have an effect on the quality of the coffee. But the effort doesn’t stop once you’ve decided what to plant where and with what. To produce a specialty bean, the attention to detail must continue throughout the entire process – and there are three quality control points that can really make a difference to the final cup.